Goldman Sachs has denied wrongdoing as regulators in New York investigate allegations of possible sex discrimination in the way it set credit limits.
The survey was conducted by entrepreneur and web developer David Heinemeier Hansson over allegations that Qualcomm's Apple Card, which it co-manages with Apple, discriminates against applicants' credit limits based on gender.
Mr. Hansen said he applied for 20 times the Apple Card credit limit he had given his wife, though her credit score was higher. Hansen calls the algorithm sexist.
A spokesman for the New York Department of Financial Services confirmed Saturday that the agency would investigate.
Spokeswoman Sophia Kim said: "the Apple Card algorithm issued by Goldman Sachs is reported to be potentially discriminatory in making credit line decisions."
She said the department "will conduct an investigation to determine if any New York law has been violated and to ensure that all consumers are treated equally regardless of gender."
"Our credit decisions are based on the creditworthiness of our clients, not on gender, race, age, sexual orientation or any other basis prohibited by law," Goldman spokesman Andrew Williams said.
He added that the bank could not comment on decisions about individual clients. Apple did not immediately respond to a request for comment.
Apple launched Apple Card earlier this year in partnership with Goldman Sachs. Apple and Goldman Sachs called the card "an innovator in consumer financial services" and said it "is creating a different credit card experience."
"Simplicity, transparency and privacy are at the heart of our product development philosophy," said Goldman sachs chairman and chief executive David m. Solomon.
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