Some industry analysts said that India ’s mobile phone and component exports are expected to reach 1.6 billion U.S. dollars this year. The iPhones produced in India are not completely targeted at the Indian market. Apple also plans to export some of the iPhones produced in India to other markets, such as Europe.
According to a report on November 25, according to foreign media reports, Apple will further expand its business in India, such as producing a larger number of iPhones locally and exporting them abroad.
The above news comes from the Indian Minister of IT Ravi Shankar Prasad. In an interview today, he publicly stated that Apple will increase its business in the Indian market, including Apple ’s component suppliers. Salcomp, the developer and manufacturer of chargers and adapters, will produce parts for Apple at its Chennai plant in southern India.
It is reported that Selcom will invest Rs 20 crore (approximately $ 276.7 million) in the next five years to produce mobile phone chargers and other components, which will create about 10,000 jobs in India.
Indian IT Minister Ravi Shankar Prasad also pointed out that Apple-made iPhones in India will also be exported to the international market. It is expected that India's mobile phone and parts exports will reach the US $ 1.6 billion this year. Some industry analysts said that the iPhone produced in India is not completely targeted at the Indian market, and Apple also plans to export some of the iPhone produced in India to other markets, such as Europe.
Prior to this, Indian media reported that Foxconn, a subsidiary of Hon Hai Group, has officially launched their iPhone production line in India, which is mainly used to produce iPhone X, and the maximum annual production line capacity is 1 million units, while Wistron ’s in India The factory also started construction together, mainly for low-end and mid-range models such as the iPhone 7, iPhone 8 for Apple. Compared to flagship models such as the iPhone X, production is easier.
The current problem is that Indian workers need to continue to improve their technology in the production of iPhones (the production line requires high precision and the Indian workers have a long learning curve), and only if the workers' proficiency increases, the annual production capacity of the iPhone can follow. improve.
Some industry chain sources revealed that Apple may include the Indian market in the iPhone XS series and iPhone XR's main sales list in the future. However, given the local market has just started and the user income (accepting high-end mobile phone capabilities), it is better than iPhone X. For higher-end models, they will not be the main sales target for the time being.
In addition to actively partnering with local factories to produce iPhones locally, Apple also recently adjusted the product line of mobile phones sold in India. For example, in the Indian market, the iPhone SE, iPhone 6, iPhone 6 Plus, and iPhone 6S Plus were discontinued. Model and the entry model became the iPhone 6S, priced at about 2958 yuan, which is nearly 800 yuan more expensive than before.
Regarding the above adjustments, the supply chain also stated that Apple's idea of adjusting the iPhone product line in India is relatively straightforward. In the early stage, it mainly focused on exporting brand value, that is, focusing on value enhancement rather than sales growth.
The current situation is that in the Indian high-end smartphone market, OnePlus and Samsung have stolen a lot of market share, and OPPO and Vivo are also actively developing this area, but for Apple, they are very depressed because of its At present, the market share in India is hovering around 1%, and the high-end market is hard to find. After all, the price of the iPhone is too high.
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